RAW Pop Up
ICA Miami became the first contemporary art institute where future visitors can reserve their tickets through a virtual experience. The ground floor consists of six galleries where each exhibition has its own virtual tag with a special content that provides information on background of the art pieces and the artist. The virtual tags allow future visitors to learn the basics of each exhibition, which turns the physical visit into an in-depth experience. Having a virtual content for a certain area of the institute raises organizational awareness for ICA Miami and create an opportunity to expand its reach to a wider audience worldwide.