Institute of Contemporary Art Miami
Miami Design District
As Dr. Smood gained recognition and popularity in New York and Miami, we had to look for ways to tell what their brand is about. We integrated the website into the virtual space of the Wynwood store to lead more traffic to the website. We created virtual tags for popular items in their menu. Integrated brand video and other tutorial videos into the virtual space to give an all-in-one experience to the users. Finally, we linked online products into their 'Market' corner in the actual store to create a virtual shopping experience. Users are able to buy products of Dr. Smood as they virtually walk around the store.